City of Austin, Texas
The growth of entertainment software and digital media into a vibrant industry that creates thousands of jobs, improves the performance of other industries and spurs technological advancement has been established, and Austin is on the global map when it comes to this important sector. TXP was hired to help determine what is required for the local entertainment software/digital media industry to thrive. A survey was conducted to help determine the "footprint" of the industry as well as to solicit identification and prioritization of the key factors influencing entertainment software's local prospects, a process that was amplified by individual interviews with industry leaders. The findings led to a series of specific recommendations related to the City's role in the economic development of this sector.