Rodeo Austin had $77 million impact on local economy in 2014

April 2015 – Building upon studies completed in 2005, 2008, and 2011, Rodeo Austin retained TXP to update the findings for the 2014 fair, rodeo, and other fundraising events held throughout the year. The analysis measured the aggregate economic and financial impact of all events and activities on the Austin MSA. Click HERE to read about the study findings report in the Austin American-Statesman and HERE for coverage in the Austin Business Journal.