Impact of Tourism in Comal County

City of New Braunfels and the New Braunfels Economic Development Foundation

TXP was engaged to provide an economic impact assessment of tourism in Comal County, including a specific measurement of river tourism. After meeting with various local stakeholders, TXP reviewed the academic and trade literature around the local economic impacts of tourism (including estimates produced for the State of Texas), conducted a survey of the origin and spending patterns of river tourists, and calibrated a model of Comal County in light of the most recently available data. The report noted that, in addition to “quality of life” considerations, the measurable value of travel and tourism to Comal County/New Braunfels was significant; economic activity attributable to the “importing” of dollars into the community due to non-Comal residents spending supported thousands of jobs and provided millions of dollars in local earnings each year.